Our Visit with Marilu

Yesterday my colleagues and I were blessed to have Ms. Marilu Trujillo in our class. Marilu is a graphic designer/fine artist & is also a 2009 graduate of our design and multimedia program at Keiser University. Since her graduation, she has became a freelance designer, mainly working on projects for her friends & for her church and she recently came back from Havant,England where she was doing a Internship for the company SIM720. Her short-term goal is to return to England via work visa & eventually become a natural resident there. She would also like to own her own business one day.

Even though she graced us with her sweet presence & wowed my colleagues and I with her amazing previous projects, she did give us some advice that I would like to share with each and every one of you:

1. Before you begin any project, do your research first!

2. Brand yourself, get out in the world and tell the public that you are a Graphic Designer & show them your work!

3. With every project, spacing between text is crucial.

Overall, it was a real treat having Marilu stop by and visit our class. I wish nothing but best wishes for both her & her boyfriend, their futures. If you would like to see some of her amazing work, please visit¬†http://marilutrujillo.com/. Have a blessed day one and all! ūüôā

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It’s All About Branding! Part Two

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As I continue to read this amazing book, I fall more and more in love with the book and learn so much. Through my reading of ‚ÄúDesigning Brand Identity‚ÄĚ pages 50-89, again did I not only enjoy reading these 39 pages, I also learned so much vital key information as well. Please be prepared fellow colleagues, readers of my blog, and Mr. Down’s, here’s another great summary read that you are about to set your eyes on.

 

One of the first of many key things that caught my eye through my personal study was on page 50. On page 50, the book discussed all about the sequence of cognition & how it relates in regard to brand awareness. On this page, I discovered:

 

  • The science of perception examines how individuals will not only recognize stimuli, but will also impact the interpretation of stimuli in regard to a brand.

  • That the visual images that you create will be both remembered & recognized.

  • The three key components of sequence cognition are: shape,color,and form.

 

The second thing that caught my attention through my reading was the ways that you can use abstract marks, letter form marks, pictorial marks, and word marks in regard to designing your brand logo. I was also very impressed with the examples that they gave for each term. In regard to where the book discussed emblems I discovered a very vital piece of advice, ‚ÄúThe elements are never isolated”(Wheeler, Designing Brand Identity, page 60).

 

Another thing that caught my eye through my reading was the examples that the book provided in regard to the use of dynamic marks in some brand logos. As I continued to read the page where the book discussed dynamic marks, I found this quote that is so true: ‚ÄúThe visual identity needed to be a true reflection of what we heard or saw: an inclusive,vibrant, and vital institution built on creativity, risk, and innovation‚ÄĚ-Bruce Mau. As I read this simple quote, I wanted to shout out amen, but I knew that I could not because I did not want to disturb my roommates and neighbors.

 

Through my reading I was also reminded of how the the latest technology has greatly advanced in the creation of our current brand logo designs that we see today. I also discovered through my reading of how the country of China alone has positively impacted branding design today as well and how they use positive words over negative words in their brand designs.

 

 

Through my reading I also was interested & impressed in how the book described private labeling as well. The book also provided great examples of single master brand, which is defined as monolithic brand architecture and multiple brands or pluralistic brand architecture.

Also through my reading I also discovered how both brand licensing, certification,and crisis communications also play key factors in regard to brand logos.

 

In conclusion, pages 50-89 tell us more about the vital techniques we need to not only know, but learn as well. If I had to come up with any piece of advice to my fellow colleagues this week, I would say this, remember my fellow colleagues, please do not read these summaries just to get a grade and please Mr.Downs, but take every word & advice from professionals already out In the field in this book & practice and think about this. I want each and everyone of you to succeed once you get out in the field, as does Mr.Downs. I know it may get hard and challenging at times, but everything that we do in class is important. Keep doing an amazing job my fellow colleagues, we got this!