It’s All About The History Of Design & Typography

 

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Hello again my fellow colleagues & blog readers, it feels wonderful typing up blogs again! The more I read “Communications Today, 4th Version”, the more I fall in love with this book. This week, our instructor advised my colleagues and I to read & summarize pages 40-101, which discusses all about the history of graphic design and the basics of typography. Ladies and gentlemen, here comes another blog that I am sure that each of you will enjoy.

 

Throughout my reading of chapters 2 & 3 of this amazing book, I was delighted to be introduced to how graphic design started and how much graphic design has evolved over the past thousands of years.

The first section that caught my attention was on pages 40-42, where I read Dean Stouts testimony & how the authors broke down the information to help us better understand what Mr. Stouts was trying to tell us. In regard to what Mr. Stouts was saying, he believes that today too many artists, art directors,and graphic designers are more concerned with the technical glitches that computer software programs to the point where we forget to appreciate the rich,fine legacies that both fine art and graphic design have. He also stressed to us the importance of how crucial it is to us that we need to:

  • Have a grounding on design.

  • To have a knowledge & appreciation of visual design.

  • You must understand the creative process & roll with it.

  • Always have a on-going interest and passion for fine art.

  • You must develop your knowledge in graphic tools and software.

 

After reading this section, I have to say that I agree with what both Mr. Stouts and the authors are saying to us. Without an appreciation & knowledge for both fine art and visual design, how are we going to learn to be great graphic designers? My advice to all of you, if you choose to follow all the steps above, you will become a great graphic designer. Let’s all appreciate & get to know the fine art aspect of graphic design and not worry so much about the occasional computer software glitches that sometimes happen.

 

As I continued to read and introduce myself into all about the history of graphic design, I was fascinated and amazed at how over a period of thousands of years that graphic design has evolved from hieroglyphics to designing everything using state of the art computer software programs. As I moved on to chapter 3, the first thing that caught my eye in this chapter was on pages 73-74, where they describe the 5 basic objectives of type function:

  • To attract and hold the audience. The typography that you use must be appropriate with the message you are trying to convey.

  • To be friendly and easy to read. If the typography that you use in a project is not friendly and easy to read, then it is best to find another font.

  • To prioritize and emphasize important information. Make sure the structure and hierarchy of the message is simple and clear.

  • To make sure you have a coherent harmony among the elements in the communication of your message. Super important not to confuse and/or displease your readers.

  • To create and establish recognition. Remember, typography always plays a huge key factor in every project that you have.

    Also throughout my reading of chapter 3, I also discovered of how important it is that you make sure that you must make sure to use the line arrangements strategies thoughtfully. I was also pleased to have found that most print media use justified body copy, which is my favorite body copy to use. Another key piece of information that I found helpful was on page 96, where the authors discuss how crucial it is to match the weight to the voice of your message, which I completely agree with that as well. The last piece of information that I am going to share with all of you in this summary is to avoid widows or short line ending a paragraph consisting of only one or two words, just does not make sense.

 

To conclude this summary, not only was I enlightened with the knowledge about the history of graphic design, but I also gained some new knowledge about typography. If you have not gotten this book my fellow blog readers please get it, it will help you become better graphic designers in the end. Until next week my fellow blog readers & colleagues!

 

Discussion Questions

 

  1. What is the most popular form of body copy? What is the least favorite form of body copy?

  2. My fellow colleagues, what was the most important thing that you got from this blog assignment and why?