The Importance Of Visual Communication

ImageHello my fellow colleagues & blog readers, I am back! Please forgive me for not writing any blogs these past few weeks, my colleagues and I have been very busy with projects. For this month, my instructor has advised us to read & summarize the book “Communications Today: 4th Edition” by William Ryan and Theodore Conover. So far, I have read the first chapter and I am loving this book already. So without further delay, here is the latest summary.

 

 

 

Throughout my reading of Chapter 1, the very first is thing that caught my eye was on page 2. It was the introductory quote from Henry Wolfe, stressing the importance of how Visual Communication plays a key factor in all aspects of the graphic design field today. As I read this quote, I immediately agreed with Henry Wolfe & his view of visual communication. Also as I continued to read this chapter, another crucial piece of information caught my eye on page 7 of how visual communication has its own guidelines & processes, which during my 7 months that I have been in the Design and Multimedia program at Keiser University that I am seeing for myself and I am blessed to be seeing this processes revealed right before my very eyes. Also on page 7, I was also reminded of how all graphic designers need to stay on top with the latest popular trends of today, which to me is one of the most crucial points of being a great graphic designer.

 

 

 

Throughout my reading of this chapter, I also found 3 crucial steps that we all need to know to better understand visual communication: how we see, how communication works with basic communication,and how the theories of visual communication need to apply to various audiences,messages,and situations. Remember these steps my fellow colleagues and blog readers, how well we visually communicate will play a major key factor in our careers as graphic designers,so visually communicate very well or else you may be looking for another job. I also discovered another piece of vital information on page 15 which simply is stated by Marshall McLuhan: “The Medium is the Message and The Medium is the Massage.” What McLuhan meant when he said this quote is this:

 

  • The medium of a message is shaped by three factors:

    • The channel

    • The audience

    • Inherent distractions

  • The medium of massage is defined as the kneading,manipulation,and literal shaping of our relationship in regard to culture.

  • To me, the medium of a message will play a crucial part of visual communication. If the messages medium is presented well, it will be received well. If there are issues with the medium of a message, you may run into some issues.

 

Another thing that I discovered through my reading was on pages 22-35, where they discuss the visual communication theory & Omniphasism more in depth. Here are the key points that I have learned through my reading of these pages:

 

  • As Graphic Designers, the more we know the basics of the visual communication theory, the better.

  • The term Omniphasism is defined as to learn the balance the two primary cognitive systems in our brain, the rational & intuitive parts.

  • Rick Williams view of the visual communication theory has caused quite a few debates with various Luminaries,philosophers,researchers,and artists.

  • According to the book, the seven basic approaches to visual communication are:

    • The Gestalt Theory

    • The Semiotics Theory

    • The Constructivism Theory

    • The Huxley/Lester Model

    • The Ecological Theory

    • The Cognitive Theory

    • The Omniphasism Theory

 

The bottom line: understanding these 7 basic theories will greatly help us to become better graphic designers so please study & learn more a about these theories, I know that I will.

 

 

 

In conclusion, this chapter taught me of the importance of how visual communication will play a crucial role in my graphic design career & never to take my gift of vision for granted. I also learned from this chapter that although we may never fully understand the visual communication theory,the more that we learn about the visual communication theories, the better graphic designers & visual communicators we will be. I hope that all of you have enjoyed this summary and have learned at least something from this today. Until next week my fellow colleagues,professor, and blog readers!

 

 

 

 

 

Discussion Questions:

 

 

 

  1. In your own terms, define the definition of Omniphasism.

 

 

 

 

 

  1. Who were the founders of the Huxley-Lester Model Theory? How did each of these men discover this theory?

 

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It’s All About Branding!

Through my reading of pages 1-49 in the Designing Brand Identity book, I learned a huge plethora of information that I truly enjoyed reading. One of the first things that caught my interest was on page 6 where they described how vital it is to brand well in order for any business to not only survive, but to also gain and maintain customer loyalty.  This page also described the types of branding (Co-branding,digital branding,personal branding, cause branding, and country branding) and how they differ.

In these pages I also learned about stakeholders and the variety of who are stakeholders. Examples of stakeholders can include:

1. Media

2.Stockholders

3.Organization volunteers

4. Internal Customers

5. The public

Also through my reading I also learned how the impact can make the performance of a brand identity sink or swim, as well as how vital it is to invest in brand identity. I also found it interesting in regard to how even cultures can affect branding internationally. In regard to the big idea that I read on pages 16-17, the two main things that I got from these pages alone is how the big idea functions as the “totem pole” in the branding process and less is so much more.  Through my reading of this chapter I learned the three types of brand architecture (Monolithic brand architecture, endorsed brand architecture,and Pluralistic brand architecture) & how each of them differ from one another. Also through my studies I was reminded of how hard and crucial it is to select the right name for your company in order for your business to succeed. I also learned the importance of how the tag lines that you use can promote your business as well. I also learned through my readings of the key components of brand ideals, which are: 

1.Vision

2.Meaning

3.Authenticity

4.Differentiation

5.Sustainability

6.Coherence

7.Flexibility

8.Commitment

9.Value

The bottom line is that if your brand is lacking in any of these areas, your chances of your brand succeeding are not good.  In conclusion, I found many vital parts of information that will help me be the best graphic designer that I can be. I also found all of the quotes that I have read to not only be helpful, but also very inspirational to me as well. I am glad to be back in the core classes until December and learning all about how to be a successful graphic designer.

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Chapter 8: The secret to give Forms & Invoices that Designers touch

In my reading of this chapter, I must admit this chapter was a little boring and dry but I had to remind myself that reading this chapter does play a vital part not only in my grade from my assessment and final grade for Intro to Graphic Design, but also in my future career as well. One of the key components that I learned through reading this chapter is that in order for you to make a awesome form and/or invoice, you must know the software you use to create it (excel, access,ical,etc.) and that you must know the software you use well. I also learned the 4 components to the creation of a good form, which are:

1. Alignment (the most vital)

2. Contrast

3. Proximity

4. repetition

I also learned in this chapter that if appropriate that you can use your logo for a business package to a form or invoice as well. I also learned in this chapter that clarity also plays a vital part in creating a form/invoice, as well as a spreadsheet or a data sheet. What caught my eye the most about this chapter was the many different techniques that you can use for boxes, check boxes, and lines too.

Overall, this chapter was not the most interesting one to read, but it did have a lot of crucial information that I as a aspiring Graphic Designer need to know. To my fellow colleagues, I hope reading this summary will assist you in your studies for our assessment Friday, as our instructor dubs them.

Best and Blessings,

Mrs. E

Discussion Questions

1. Out of the four components to creating a good form,what is the most vital step and why?

2. Why is it not advised to use the font courier on a form/invoice?

Chapter 7: It’s all about Business (Cards,Letterheads,and Envelopes that is!)

In my reading of Chapter 7, I found out all about the key components that it takes to make business cards, letters,and envelopes. The main thing that caught my eye in this chapter and a extremely well rule of thumb is found on page 103, that rule is to design your business cards, letterheads, and envelopes all at the same time to save you not only time, but also trouble in the future (Better to be safe than sorry on this one!). I also learned in this chapter that a standard business card size is 3.5 x 2 inches, which is good to know, and that:

1. It is ok to have empty corners.

2. It is ok NOT to center the layout.

3. It is ok not to use all caps.

4. It is ok to use another typeface other than helvetica and times.

5. It is ok to use fonts smaller than 12 points on any business card.

6. It is ok to use one large graphic image versus two smaller images on a business card. 

7. The secret to any awesome business card is to be conscious!

In regard to letterhead and envelopes, the main thing that I got out of that section was the best way to do them is:

1. Left-align the logo and information.

2. Keep the logo and information just like you designed it on the business card.

3. Make sure the logo and information is consistent!

In regard to type and body copy, I discovered the many ways to abbreviate the words like phone (p), cellphone (c), e-mail (e), and also the many fonts/font techniques that you can use on your letterheads. I also learned that you can use an fainted image as a background to your stationery as well, which I love.

In conclusion, I have learned that while creating various business cards,letterheads,and envelopes can be creative, but you also must be cautious and not get too wild or canned. I hope this helps you my fellow colleagues. 

Best and Blessings,

Mrs.E

 

Business Of Design-Chapter 4

Summary

In my reading of Chapter 4, It really opened my eyes in the relationship between talent and marketing. The very first section In chapter 4 gave me the perfect explanation of how marketing is a unique position in the Graphic design field, how it is a major key factor to market your product to not only the best of your ability, but also to your advantage as well. The first section also explained perfectly the terms of usp/ump, and how It is extremely important to not only come up with the best unique selling proposition tactic you can when selling a product. I also found the example of the good vs. bad usp selling tactic very helpful and informative as well and it also tells you what the right way to market a product would be and what the wrong way to market a product would be. One valuable piece of advice I  found through my reading was simply this “In marketing, your selling proposition must match what the client has offered” to put it more simply, when you market with your client, you and the client you are working with must come to a middle ground in regards to pricing, selling your client your idea for their business, It may seem like a easy task, but it is an far from easy task, you will pretty much find yourself  planning your selling tactic for hours and even days literally (Im not Joking). Another thing I have learned through my reading of this chapter is another key factor in marketing, detail! you must have clear, informative, and precise detail that not only you can explain perfectly to your client, but the client has to also understand as well so when you do meet to discuss pricing and the proposed invoice, that your client will have a clear understanding of the services that you are about to offer to them.  The bottom line is this: while you are promoting the sell of your product, you must promote yourself as well and win over your potential client in order to gain their business. Another thing I learned from this chapter is, always have your portfolio handy with you at all times, It may help you win over clients.  Make sure you practice your people person or soft skills, why you may ask? because in my reading, i found that in order for you to move up the design firm ladder, you must master your soft skills or in simple terms, your people person skills or else you will probably find yourself still in production 10 years later and I am pretty sure none of you want to find yourselves stuck in that position.  As I continued to read on, I also found that location is another key factor that comes into play in regards to marketing. One of the great perks of the ever-so-advancing technology today is the fact that we can not only hold national and international meetings via skype and advanced phone technology, but we can also send ideas and presentations as quickly as a few seconds to minutes. Another thing found interesting that I learned through my chapter reading is the fact that just because you have your firm in a big city not only it will not be cheaper, but it also carries the possibility that your company may never become a big name brand In the field.  In regards to the vertical market section of the chapter, I can safely come to the conclusion that having a vertical market is a great advantage to have in your business, but still always be willing to learn new things. In Regards to the sales funnel, I found the Illustration to be very helpful and self-explanatory. I also found this section of this chapter that it strongly promotes the repeat client theory, it not only promote more business via great design-client relationship, but it also opens the door for more profit and overall increased prosperity. I also found this chapter to perfectly explain the importance of solid and good prospecting and by the way, the book advises us to stay clear of the cold prospects and focus on getting the warmer prospects, what I am trying to say here is start with the people you know first, then work your way into people you do not know so well over a period of time.  As far as leads are concerned, make sure 1. that both you and your future client can meet in the middle in regards to all aspects of the business proposal and 2. make sure they can actually pay you at least 50% upfront before you begin the design job that they wish to be done. Also, before accepting a client, make sure both you and your client can come to middle ground in regards to time. Also, the book provides a great example of how important the conversion rate is to marketing. So folks, In conclusion to this summary, the fine art of marketing in regards to the design field may seem easy, but in reality is no walk in the park. It takes a lot of patience,confidence, work, and experience over time. Best and Blessings to you all!:)

Questions

1.  Describe to me, in your own terms how to determine whether a prospective client will be good or bad.

2. Why are people skills so important in marketing?