My favorite brand is the Apple brand. The reason why that I chose Apple to be the brand that I most admire is:
1. The fact that the brand is simple. The logo is an apple and the font used is a arial-based kind of font, and those two main key factors complement the “Less is more” theory.
2. They keep it basic and clean. For example, how they demonstrate all of their products all on a clean & white background, which will immediately catch the interested consumer’s eye.
3. That they keep it post-post modernistic (as Mr.Hobbs would say) and they constantly keep up with modern technology today.
In regard to how my answer relates to what I have read, It relates to several things. First, of how they spent countless hours over 20 years ago creating the apple brand. Secondly, after all these years of how they can still keep up with not only the latest technology of today, but also how over the years they can update & keep their brand simple and clean. Third and lastly, How much the Apple company and their stakeholders perfectly took all the techniques described in these pages to continue to have their brand and business succeed for over 20 years and counting.