Through my reading of pages 1-49 in the Designing Brand Identity book, I learned a huge plethora of information that I truly enjoyed reading. One of the first things that caught my interest was on page 6 where they described how vital it is to brand well in order for any business to not only survive, but to also gain and maintain customer loyalty. This page also described the types of branding (Co-branding,digital branding,personal branding, cause branding, and country branding) and how they differ.
In these pages I also learned about stakeholders and the variety of who are stakeholders. Examples of stakeholders can include:
4. Internal Customers
5. The public
Also through my reading I also learned how the impact can make the performance of a brand identity sink or swim, as well as how vital it is to invest in brand identity. I also found it interesting in regard to how even cultures can affect branding internationally. In regard to the big idea that I read on pages 16-17, the two main things that I got from these pages alone is how the big idea functions as the “totem pole” in the branding process and less is so much more. Through my reading of this chapter I learned the three types of brand architecture (Monolithic brand architecture, endorsed brand architecture,and Pluralistic brand architecture) & how each of them differ from one another. Also through my studies I was reminded of how hard and crucial it is to select the right name for your company in order for your business to succeed. I also learned the importance of how the tag lines that you use can promote your business as well. I also learned through my readings of the key components of brand ideals, which are:
The bottom line is that if your brand is lacking in any of these areas, your chances of your brand succeeding are not good. In conclusion, I found many vital parts of information that will help me be the best graphic designer that I can be. I also found all of the quotes that I have read to not only be helpful, but also very inspirational to me as well. I am glad to be back in the core classes until December and learning all about how to be a successful graphic designer.