In my reading of Chapter 7, I found out all about the key components that it takes to make business cards, letters,and envelopes. The main thing that caught my eye in this chapter and a extremely well rule of thumb is found on page 103, that rule is to design your business cards, letterheads, and envelopes all at the same time to save you not only time, but also trouble in the future (Better to be safe than sorry on this one!). I also learned in this chapter that a standard business card size is 3.5 x 2 inches, which is good to know, and that:
1. It is ok to have empty corners.
2. It is ok NOT to center the layout.
3. It is ok not to use all caps.
4. It is ok to use another typeface other than helvetica and times.
5. It is ok to use fonts smaller than 12 points on any business card.
6. It is ok to use one large graphic image versus two smaller images on a business card.
7. The secret to any awesome business card is to be conscious!
In regard to letterhead and envelopes, the main thing that I got out of that section was the best way to do them is:
1. Left-align the logo and information.
2. Keep the logo and information just like you designed it on the business card.
3. Make sure the logo and information is consistent!
In regard to type and body copy, I discovered the many ways to abbreviate the words like phone (p), cellphone (c), e-mail (e), and also the many fonts/font techniques that you can use on your letterheads. I also learned that you can use an fainted image as a background to your stationery as well, which I love.
In conclusion, I have learned that while creating various business cards,letterheads,and envelopes can be creative, but you also must be cautious and not get too wild or canned. I hope this helps you my fellow colleagues.
Best and Blessings,