Chapter- 5 Business Of Design

Summary Proposals and projects, Oh my! In my own reading and study of chapter 5,  learned all about the wonderful subject of proposals and projects, and how they play a major key factor in the graphic design field. The very first section that they discuss in this chapter was pricing and how difficult and tedious it can be to set your prices for each of your designs, especially if you are planning on taking the freelance route in your career journey.  It also gives a brief, but understandable information in regards to how to how large companies break down of how they determine not only their budget, but also how much they pay for each experienced team they work with, the ultimate bottom line is that if you choose to work with a large firm, your work ALONE is a huge part of major projects, thus not the basis for the money that makes headlines in both the design and advertising presses. I also states in this section that your client may profit from your work, this section also reminds of of how it is key for the profit motive to not be disregarded, so don’t ever do that. I want to see all of you each succeed in your careers and live happy and prosper :). Also remember this folks, when it comes to profit in regards to this field, it is mandatory folks! no profit=no business, this is one of the ways I myself remember the delicate subject of profit. This section also stresses out the point not to overprice either, a common mistake many designers can make early in their careers. Through my reading of the section of time tracking, I learned that as you grow into your career as a designer, you must learn how to deliver a final identity that the client will be happy with on the clients deadline, not yours. It is crucial to keep in mind of your clients budget in regards to creating their desired project they want to be done. As I read on further into the chapter in the rates vs wages, for one, it perfectly explained the differences between the billable rate and hourly wage, but secondly it also reminded me of the fact that in order to be a freelancer, you must commit to being a freelancer, know how to handle and juggle both the business aspect and the design aspect in regards to your business and especially your finances. Remember freelancing is not for the designers faint at heart. In my reading of the freelance rates section in this chapter, i discovered that there can be a variety of ways to come up with a rate for a freelancer.  But the main rule of thumb to remember in regards to this is come up with a guideline, be realistic about this. You can discover this by two methods: to calculate your rate, multiply the hourly rate by 3  and to calculate a rate: expenses + income hours and if you do these two methods, it will greatly help you set your rates/budget. This section also stresses the fact that your best chance for success is to stick to your rates and take less work in regards to being a freelancer. (especially if you are married with a family).  As far as the fixed cost section of this chapter is concerned, I can summarize it up like this, although some designers find it easier to have a fixed cost, play it smart, know the risk you are about to take, but use it to your advantage and come up with a amazing final identity that will produce great profit. Also keep your billable rate and the clients budget in mind as well and the faster you get the job done, the better, and the bigger the profit will be.  I also found the Per diem method section of this chapter to be informative and interesting to read as well. I learned from this method is the fact that the per diem rate still is regarded as hours, but then again it allows the designer to focus on the entire day just to work with the client and this method is most helpful with a designer to be on-site of a job. Per diem is also the preferred payment method for traveling designers as well. It is also important to bill your client both all time and materials used for their project. Now sine prce we got the pricing summary finally done, let’s move on to the project scope section of this chapter. The first and most important thing, make sure each of your product proposals are understandable, concise, professional,and planned out well. Also always have a effective deliverable list if any issues should arise. The last thing I would like to say before I draw my summary to a close is you have to be a efficient, top-notch, and professional in regards to project management.  Best and blessings to one and all!:)

Discussion Questions

1 Why is it important to get a job done for a client quickly, efficiently?

2. What is the correct definition for per diem?


8 thoughts on “Chapter- 5 Business Of Design

  1. LWinters84 says:

    1. The quicker you work, the more you get paid per hour. However, it is very important to never sacrifice quality for speed. If you complete a 10 hour job is 4 hours but it looks like it was just thrown together, you might not get paid at all.

  2. photokid10 says:

    I Agree with LWinters84 but also if your some design prodigy and can get then work done faster you can charge for your skills and the programs you use to create your design.

  3. I agree with Larry. Quality and speed are important.

  4. Alberto says:

    per diem means per day. In terms of design, you are charging per day and not per hour

  5. Nice answers, I agree with all of you.:)

  6. lamgramm2 says:

    Q- 2) Per Diem means by the day, but usually means without pay.

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