Business Of Design-Chapter 2

In my reading of chapter 2 in the Business Of Design book, I found this chapter to be another informative and interesting chapter. What first caught my eye in this chapter was how they described Logic vs.Emotion and how they used the “Supply and Demand” method as a great example of how to illustrate this example to predict markets and make business decisions in regards to selling a product. Another appealing topic I found through my reading is how profit can make or break a business, why that profit is the most maligned aspect of business. I also found all of the case studies in this chapter to be very helpful and extremely informative. I was also amazed by the hard work and determination they put into each of their final designs and the strong patience they had after working so hard on so many rough drafts to get to their final identity. I also found it interesting in my reading of how businessmen and businesswomen are now beginning to understand the artists creative thought, and of how the artist is now beginning to understand and respect the business aspect in regards to their business. Thus causing the two sides to appreciate and understand one another and producing a final identity. I found the advice on page 32 to be empowering and extremely helpful as well, it reminded me to treat my job as if i treat school, learn something everyday!:). In conclusion, chapter 2 really opened my eyes and made me understand how business comes into play in the graphic arts design field. It also reminded me of how crucial of how business and designers need to work together, understand each other to get a great and profit making final entity, so it can be a win-win situation for both client and designer. Best and Blessings!:)

Discussion Questions

1.How important Is profit to a business and why?

2. Describe in your own terms, How a business places heavily on logic and numbers.


Business of Design-Chapter 1

Chapter 1 Summary

When I read chapter 1 last night, I came to the conclusion that it was a very nice and informative introductory to the book. It really prepared me for what i am going to learn over the course of the next 3 weeks. Also since beginning to read this book, I finding it very helpful thus far that this book is not only giving you the textbook business information that you need, but it is giving you great advice and wisdom from experts in the field as well. As I was reading, what attracted me the most to the chapter was how they described the similarities and differences between the different types of firms (Freelance, In-house,Small-Firm,Large Firm) and which one would be the best and most recommended firm for recent college graduates in this field. I also liked the fact that they also gave us the highest and lowest wages that both a Graphic Art Designer and an Art Director can make per hour and per year. I also learned in this chapter that only the best and most determined designers succeed in this business and that in order to succeed in this business, you must have the heart and deep compassion for Graphic Art and Design. Lastly, this chapter reminded me that while Graphic Art and Design can be a fun and interesting career, It is also a business as well where you have to treat this profession in a business perspective, but no matter whether you are a freelancer or working in a large-firm, you must deliver a design that your client not only loves, but you have a time period to complete each of your clients designs as well.


Discussion Questions

1. What is the highest yearly annual salary a Graphic Arts Designer can make? What is the lowest?

2. Is the Graphic Art and Design profession for everyone (including all artists)?

Hey, y’all welcome to my page!:)

Hello there! As some of you may know, I am currently beginning my journey as a Design and Multimedia student, and looking forward to the many new things i will learn via this program. So far this program is going extremely well for me, and i look forward to what lies ahead of me in these coming months. Best and Blessings!:)