Chapter Numero Uno: Introduction To The Internet & World Wide Web (Chapter 1)

Checkpoint #1.1 Questions Page 8


1.Describe the difference between the internet and the web.

The internet is a public, World-wide connected network of various computer networks.  The World Wide Web however is defined as a graphical user interface that web servers connect to the internet with. The web has been classified as a “subset” to the internet.


2.Explain three events that contributed to the commercialization and exponential growth of the internet.

  • By the early 1990’s, many personal computers became increasingly available that also came with easy to use graphical operating systems.
  • In 1993, Marc Andreessen & University of Illinois Urbana-Champaign graduate students launched the first graphical web browser, Mosaic. Some of the graduate students later on developed The Netscape Navigator web browser.
  • In 1991, Tim Berners-Lee created the world wide web, as well as the codes HTTP & HTML.


3. Is the concept of universal design important to web developers? Explain your answer.

Yes, without universal design many people with various disabilities would not be able to use the web.


Checkpoint 1.2 Questions Page 14


1.Describe the components of the client/server model as applied to the internet.

When a web client is a computer running a browser software application, the computer will be connected to the internet only when it is needed. In regard to web browser software, it uses HTTP to both request web pages & other related sources.





2.Identify two protocols used on the internet to convey information that use the internet, but do not use the web.

  • E-mail messages- E-mail messages are transmitted via internet, SMTP will send the e-mail message to the recipient, and IMAP will be used by the recipient to view the e-mail message.
  • FTP- can be used to send & receive files with a computer connected to the internet.





3.Explain the similarities between a URL and a domain name.

The similarities between a URL & a domain name are as follows:

  • The URL represents the address of the resource via the internet. It also consists of a protocol as well.
  • The Domain name locates an organization or other entity via the internet. It is also associated with a unique IP address & is a key component in a url.

 Focus On Web Design Page 22

1. Visit a website that interests you. Print the homepage or one other pertinent page from the site. Write a one page summary of the site that addresses the following topics:

  • What is the URL of the site?
  • What is the purpose of the site?
  • Who is the intended audience?
  • Do you think that the site reaches its intended audience? Why or why not?
  • Does this site appeal to you? Why or why not? Consider the colors,images,multimedia,organization,and ease of navigation.
  • Would you encourage others to visit this site? Why or why not?
  • How could this site be improved?


The website that I chose was Facebook ( The main purpose of Facebook’s site is to connect with family,friends,colleagues, etc. via long-distance communication. The intended audience is both male & females between the ages of 13-85. Is this site useful to me? yes. I say yes due to the fact that Facebook has made it much easier for me to keep up with all of my family and friends,but also helps me to stay in touch with my colleagues & helps keep me up to date on my schoolwork.  I do believe that this site does reach the intended audience due to the fact that facebook makes it easy to use all of the applications that they provide on their site. I also believe that it does reach the intended audience because they provide all applications to various audiences as well. I would definitely  encourage others to visit and sign up for Facebook because of all the benefits that Facebook provides for both the young & the old. Although there are many benefits to Facebook, the site does have its drawbacks. Even though there are many great applications & services that Facebook provides, they tend to have “glitches” every once in a while that can be improved on more. I also dislike how the report process when wrongdoing is done. Sometimes Facebook allows wrongdoing to go so far that it literally has to “hit the fan” before Facebook takes action. Granted, they have been making improvements to make Facebook a more safer and friendly social website, but  they still are rough around the edges.





Our Visit with Marilu

Yesterday my colleagues and I were blessed to have Ms. Marilu Trujillo in our class. Marilu is a graphic designer/fine artist & is also a 2009 graduate of our design and multimedia program at Keiser University. Since her graduation, she has became a freelance designer, mainly working on projects for her friends & for her church and she recently came back from Havant,England where she was doing a Internship for the company SIM720. Her short-term goal is to return to England via work visa & eventually become a natural resident there. She would also like to own her own business one day.

Even though she graced us with her sweet presence & wowed my colleagues and I with her amazing previous projects, she did give us some advice that I would like to share with each and every one of you:

1. Before you begin any project, do your research first!

2. Brand yourself, get out in the world and tell the public that you are a Graphic Designer & show them your work!

3. With every project, spacing between text is crucial.

Overall, it was a real treat having Marilu stop by and visit our class. I wish nothing but best wishes for both her & her boyfriend, their futures. If you would like to see some of her amazing work, please visit Have a blessed day one and all! 🙂


Getting Creative With Typography

ImageHello again my fellow blog readers and colleagues. This week’s blog I will be discussing all about the world of creative typography (chapter 4 in the book, Communications Today,4th Edition) & what we need to know in regard to using creative typography in graphic design. So, without further interruption, here’s my newest blog, I hope that all of you enjoy.

The first thing that caught my eye through my personal reading of chapter 4 was the introductory quote from Hal Curtis, Creative Director of Wieden + Kennedy, you can find this quote on page 106. Mr. Curtis’s quote, along with Jan Tischichold’s point of view,and Jim Parkinson’s testimony on creative typography demonstrates how important it is to appreciate typographical influences of the past to help us better understand creative typography today & how this understanding will greatly help us in each of own personal journeys in the field of graphic design.

The second thing that caught my eye in my personal reading of this chapter was on pages 108-109, where it stresses the importance of using creativity wisely and the hard work & effort that it really takes to choose the perfect typeface(s) for each project. According to our authors of our book,creativity involves:

  • Research

  • Great attention to detail

  • Experimentation

  • Thinking outside the box

  • Risk-Taking

  • Perspiration

These tips not only are required to know by not just choosing the right typeface or typefaces in every project that you do, but with every aspect of every project that you do. I ask that each and everyone of you will keep that in mind with every project that you do, yeah some projects may take longer & be harder than other projects, but if you do not give up and put in the hard work & time that it takes to do a project from start to finish, the better graphic designers that we will be in the long run.

The third thing that caught my eye through my personal reading was on page 108, how important it is that the typeface or typefaces that you use in each and every project are not only appropriate for that project,but that are readable as well. According to the authors of the book, type should be chosen and arranged to achieve maximum readability. Also on pages 108-109,I learned that:

  • The typeface that you use for each project should suggest the voice of the message.

  • The typeface that you use must catch the audience’s attention.

  • The typeface that you use may establish identification.

  • The typeface that you use must be properly aligned & used.

  • Type can communicate through it’s own voice,volume,and sensitivity.

  • Improper typeface to a message = message epic fail!

Bottom line, be careful what typefaces that you use and how you use them! It could make your final identity sink or swim.

Through my personal reading of this chapter, I also found out some more crucial rules of thumb in regard to using creative typography on pages 112-126. I am going to simplify these important points so that each and everyone of you will understand without having to read a lot of text at the same time. So here is what I have learned through my personal reading of the remainder of Chapter 4:

  • Logos must have a large enough typeface size that is to be seen with everyone.

  • If the image or illustration lacks emphasis in the concept, the type that you use must become the main emphasis to replace the lack of emphasis on the image or illustration.

  • Choose the size of your headline type wisely.

  • Choose your typeface to tailor your target audience.

  • It is a graphic design no-no to hyphenate display type.

  • Examine your line breaks closely.

  • Adjusting letter and word spacing usually involves meticulous kerning & control.

  • Rebus design is the popular trend in the world of graphic design today.

  • Only use all-caps when you absolutely need to. Do not go overboard using all-caps.

  • Always weigh your words carefully.

  • Light weight font=subtle,gentle. Heavy weight font=Yelling, of high importance.

  • Italics are considered stylish because of its beauty & eloquence.

  • The baroque approach to type is Swash or Swash buckle style.

  • Mixing typefaces are a difficult task. Be careful what typefaces that you mix together!

  • It is recommended that you do not use no more than 3 different typefaces per project.

  • The reliable dropped initial letter is one of the oldest and most effective ways to break up a copy-heavy page.

  • Using a tint block or screened area at 20 percent opacity offers variety to a story or sidebar.

  • Extra leading between the paragraphs of a page helps brighten a page.

  • Crossing heads are invaluable.

  • Using subheads with a contrasting face/boldface or using a larger font type can help break up the gray of a page.

  • Bullets,rules,dingbats,and other various graphic embellishments can assist in opening up a copy-heavy page, but use them cautiously. Using too many of them can make a page look amateurish or unprofessional.

  • It is okay to use shorter paragraphs to help open up a copy-heavy page.

  • It is okay to use crossing heads or pull-quotes to break up a copy-heavy page.

  • The white space is a smart designers life saver.

Bottom line: all of these bullet points that I have typed above are very helpful advice for all of us in regard to typography in this industry.

In conclusion, I have learned so much crucial & helpful information about how I should use typography. I hope this and each and everyone of my summaries that I type up for each of you help you,as well to give you a great read. Please feel free to answer in your own terms to the 2 discussion questions that I will leave on the bottom of this blog. Until next blog my fellow blog readers and colleagues, have a blessed and wonderful day!

Discussion Questions:

  1. Why is it so important to break up a copy-heavy page?

  2. If you were doing a wedding invitation, what typefaces would you use and why?

AIGA Morning Leak Summary

One of the highlights of my 28thBirthdaywas going to one of my favorite AIGA events, “The Morning Leak”. Once again I wasamazed and super impressed by each presenters work. Without further delay ladies and gentlemen, the morning leak summary.


The first presenter of the day was Katya Cajas, a graduate of UNF originally from Guatemala. The first piece of work that she presented was a “Family Force Five” band redesign, which I thought was absolutely amazing work. I was also impressed with her “Olalli Tea” package design work as well. Just by looking at her final identities I could tell that a lot of compassion,hard work,love, and time was placed in these two projects. Great Job Katya, you are a great graphic designer & photographer. Love all of the work that you presented!

The second presenter of the day was Corey Kolb a brilliant Jacksonville web designer & fine artist

He and his team decided to take their Graphic Design skills and make downtown Jacksonville look fabulous. I was especially impressed with his “Rise From The Ashes” Illustration, which was nothing short of amazing. Kudos to you Corey, you and your colleagues please continue to make downtown Jacksonville fabulous!

The third presenter of the day was Eric Hinote, a e-mail developer at DME Automotive, he is also Corey’s colleague as well. When I first laid eyes on his amazing e-mail design, I was very impressed, informative and great design all in one. I also loved his e-mail template as well. It was a very clean & professional design. Impressive work Eric, when it comes to creating e-mails, you rock!

The fourth presenter of the day was Adam Price, a Army Veteran & Graphic Designer. His photography and graphic design skills definitely shine in every piece of work that he creates, I was blessed to see three pieces of his work today. Another thing that really impressed me was the fact that he even uses his past military experience in some of his work. Wonderful job Adam, you are a awesome graphic designer & thank you so very much for serving our country!

The fifth and final presenter was Dennis Eusebio, a local Graphic Designer with a true passion for design & technology. The project that he presented to us today was a online application for “Built For-Brand Development.” Once again I was blessed to see another clean & professional design created with love. Fantastic Job Dennis, Keep up the brilliant work!

Overall, I was blessed to attend such a wonderful morning leak, as well as another awesome cup of Starbucks coffee. Every time that I hear of this event, I am like a kid in a candy store. I also love the fact that I not only get to see the latest design trends from amazing graphic designers, but I also get to spend time with some of my most favorite people, my instructor/mentor and colleagues/friends. Until next blog, have a wonderful & blessed day!

Motivational Monday Inspiration

Hello again fellow blog readers & colleagues, I hope everyone is doing well. As we were starting off our next project, our instructor and mentor decided it was time for us to hear a little motivational speech. He also asked us to write a brief summary on this lecture and what it meant to us. Without further delay ladies and gentlemen, you are about to feast your eyes on another great summary.

Today we watched clips from two movies “The Karate Kid” and The Secret”, every clip that I saw today, I got even more inspired to hang in there and reach my goal. Here is what I have learned from watching all these clips that I would like to pass on to all of  you:

1. Listen to your mentors & study everything that they do.

2. Never give up on your aspirations and goals.

3. Do not think about how you are going to do your goals, just do it.

4. Think positive, encouraging thoughts. Surround yourself with positive, successful people as well.

5. When the opportunity arises, go for it!

6. Whatever you see your future as, it will become your future.

Bottom line, never give up on what you want in life. No one can stop you from you doing anything other than yourself.

I hope this brief summary helps all of you today. Be blessed one and all!

It’s All About The History Of Design & Typography





Hello again my fellow colleagues & blog readers, it feels wonderful typing up blogs again! The more I read “Communications Today, 4th Version”, the more I fall in love with this book. This week, our instructor advised my colleagues and I to read & summarize pages 40-101, which discusses all about the history of graphic design and the basics of typography. Ladies and gentlemen, here comes another blog that I am sure that each of you will enjoy.


Throughout my reading of chapters 2 & 3 of this amazing book, I was delighted to be introduced to how graphic design started and how much graphic design has evolved over the past thousands of years.

The first section that caught my attention was on pages 40-42, where I read Dean Stouts testimony & how the authors broke down the information to help us better understand what Mr. Stouts was trying to tell us. In regard to what Mr. Stouts was saying, he believes that today too many artists, art directors,and graphic designers are more concerned with the technical glitches that computer software programs to the point where we forget to appreciate the rich,fine legacies that both fine art and graphic design have. He also stressed to us the importance of how crucial it is to us that we need to:

  • Have a grounding on design.

  • To have a knowledge & appreciation of visual design.

  • You must understand the creative process & roll with it.

  • Always have a on-going interest and passion for fine art.

  • You must develop your knowledge in graphic tools and software.


After reading this section, I have to say that I agree with what both Mr. Stouts and the authors are saying to us. Without an appreciation & knowledge for both fine art and visual design, how are we going to learn to be great graphic designers? My advice to all of you, if you choose to follow all the steps above, you will become a great graphic designer. Let’s all appreciate & get to know the fine art aspect of graphic design and not worry so much about the occasional computer software glitches that sometimes happen.


As I continued to read and introduce myself into all about the history of graphic design, I was fascinated and amazed at how over a period of thousands of years that graphic design has evolved from hieroglyphics to designing everything using state of the art computer software programs. As I moved on to chapter 3, the first thing that caught my eye in this chapter was on pages 73-74, where they describe the 5 basic objectives of type function:

  • To attract and hold the audience. The typography that you use must be appropriate with the message you are trying to convey.

  • To be friendly and easy to read. If the typography that you use in a project is not friendly and easy to read, then it is best to find another font.

  • To prioritize and emphasize important information. Make sure the structure and hierarchy of the message is simple and clear.

  • To make sure you have a coherent harmony among the elements in the communication of your message. Super important not to confuse and/or displease your readers.

  • To create and establish recognition. Remember, typography always plays a huge key factor in every project that you have.

    Also throughout my reading of chapter 3, I also discovered of how important it is that you make sure that you must make sure to use the line arrangements strategies thoughtfully. I was also pleased to have found that most print media use justified body copy, which is my favorite body copy to use. Another key piece of information that I found helpful was on page 96, where the authors discuss how crucial it is to match the weight to the voice of your message, which I completely agree with that as well. The last piece of information that I am going to share with all of you in this summary is to avoid widows or short line ending a paragraph consisting of only one or two words, just does not make sense.


To conclude this summary, not only was I enlightened with the knowledge about the history of graphic design, but I also gained some new knowledge about typography. If you have not gotten this book my fellow blog readers please get it, it will help you become better graphic designers in the end. Until next week my fellow blog readers & colleagues!


Discussion Questions


  1. What is the most popular form of body copy? What is the least favorite form of body copy?

  2. My fellow colleagues, what was the most important thing that you got from this blog assignment and why?

The Importance Of Visual Communication

ImageHello my fellow colleagues & blog readers, I am back! Please forgive me for not writing any blogs these past few weeks, my colleagues and I have been very busy with projects. For this month, my instructor has advised us to read & summarize the book “Communications Today: 4th Edition” by William Ryan and Theodore Conover. So far, I have read the first chapter and I am loving this book already. So without further delay, here is the latest summary.




Throughout my reading of Chapter 1, the very first is thing that caught my eye was on page 2. It was the introductory quote from Henry Wolfe, stressing the importance of how Visual Communication plays a key factor in all aspects of the graphic design field today. As I read this quote, I immediately agreed with Henry Wolfe & his view of visual communication. Also as I continued to read this chapter, another crucial piece of information caught my eye on page 7 of how visual communication has its own guidelines & processes, which during my 7 months that I have been in the Design and Multimedia program at Keiser University that I am seeing for myself and I am blessed to be seeing this processes revealed right before my very eyes. Also on page 7, I was also reminded of how all graphic designers need to stay on top with the latest popular trends of today, which to me is one of the most crucial points of being a great graphic designer.




Throughout my reading of this chapter, I also found 3 crucial steps that we all need to know to better understand visual communication: how we see, how communication works with basic communication,and how the theories of visual communication need to apply to various audiences,messages,and situations. Remember these steps my fellow colleagues and blog readers, how well we visually communicate will play a major key factor in our careers as graphic designers,so visually communicate very well or else you may be looking for another job. I also discovered another piece of vital information on page 15 which simply is stated by Marshall McLuhan: “The Medium is the Message and The Medium is the Massage.” What McLuhan meant when he said this quote is this:


  • The medium of a message is shaped by three factors:

    • The channel

    • The audience

    • Inherent distractions

  • The medium of massage is defined as the kneading,manipulation,and literal shaping of our relationship in regard to culture.

  • To me, the medium of a message will play a crucial part of visual communication. If the messages medium is presented well, it will be received well. If there are issues with the medium of a message, you may run into some issues.


Another thing that I discovered through my reading was on pages 22-35, where they discuss the visual communication theory & Omniphasism more in depth. Here are the key points that I have learned through my reading of these pages:


  • As Graphic Designers, the more we know the basics of the visual communication theory, the better.

  • The term Omniphasism is defined as to learn the balance the two primary cognitive systems in our brain, the rational & intuitive parts.

  • Rick Williams view of the visual communication theory has caused quite a few debates with various Luminaries,philosophers,researchers,and artists.

  • According to the book, the seven basic approaches to visual communication are:

    • The Gestalt Theory

    • The Semiotics Theory

    • The Constructivism Theory

    • The Huxley/Lester Model

    • The Ecological Theory

    • The Cognitive Theory

    • The Omniphasism Theory


The bottom line: understanding these 7 basic theories will greatly help us to become better graphic designers so please study & learn more a about these theories, I know that I will.




In conclusion, this chapter taught me of the importance of how visual communication will play a crucial role in my graphic design career & never to take my gift of vision for granted. I also learned from this chapter that although we may never fully understand the visual communication theory,the more that we learn about the visual communication theories, the better graphic designers & visual communicators we will be. I hope that all of you have enjoyed this summary and have learned at least something from this today. Until next week my fellow colleagues,professor, and blog readers!






Discussion Questions:




  1. In your own terms, define the definition of Omniphasism.






  1. Who were the founders of the Huxley-Lester Model Theory? How did each of these men discover this theory?